{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of high-end brands drive direct exposure via social networks advertising, celeb collaborations and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items have not transformed a lot in years; it does not have TikTok, and doesn't provide stars complimen